In this policy, we lay out:  
• What data we collect and why
• How your data is handled
• Your rights with respect to your data

We never sell your data.

What we collect and why
‍Our guiding principle is to collect only what we need.  Here’s what that means in practice:

Identity and access
‍When you sign up for an Arthur Maxwell, Inc. product, we ask for identifying information such as your name, email address, and company name.  That’s so you can personalize your new account, and we can send you product updates and other essential  information.  We may also send you optional surveys from time to time to help us understand how you use our products and to make improvements.  With your consent, we will send you our newsletter and other updates.
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We’ll never sell your personal information to third parties, and we won’t use your name or company in marketing statements without your permission.

Billing Information
‍If you sign up for an Arthur Maxwell, Inc. product, you will be asked to provide your payment information and billing address.  Credit card information is submitted directly to our payment processor and doesn’t hit the Arthur Maxwell, Inc. servers.  
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Product interactions
‍We store on our servers the content that you upload or receive or maintain in your Arthur Maxwell Inc. product accounts.  This is so you can use our products as intended, for example, to create experiences in ExperienceBuilder®. We keep this content as long as your account is active.  If you delete your account, we’ll delete the content within 60 days.
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General Geolocation data
‍We log the full IP address used to sign up a product account and retain that for use in mitigating future spammy signups.  We also log all account access by full IP address for security and fraud prevention purposes, and we keep this login data for as long as your product account is active.
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Website Interactions
‍We collect information about your browsing activity for analytics and statistical purposes such as conversion rate testing and experimenting with new product designs.  This includes, for example, your browser and operating system versions, your IP address, which web pages you visited and how long they took to load and which website referred you to us.  If you have an account and are signed in, these web analytics data are tied to your IP address and user account until your account is no longer active.  The web analytics we use are described further in the Advertising and Cookies section.

Advertising and Cookies
‍Arthur Maxwell, Inc. occasionally runs ads on various third-party platforms such as Google.  Users who click on one of our ads will be sent to the ExperienceBuilder marketing site.  Where permissible under law, we may load an ad-company script on their browsers that sets a third-party cookie and sends information to the ad network to enable evaluation of the effectiveness of our ads, e.g., which ad they clicked and which keyword triggered the ad, and whether they performed certain actions such as clicking a button or submitting a form.
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We also use persistent first-party cookies and some third-party Cookies to store certain preferences, make it easier for you to use our applications, and perform A/B testing as well as support some analytics.
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A cookie is a piece of text stored by your browser.  It may help remember login information and site preferences.  It might also collect information such as your browser type, operating system, web pages visited, duration of visit, content viewed, and other click-stream data.  You can adjust cookie retention settings and accept or block individual Cookies in your browser settings, although our apps wont’ work and other aspects of our service may not function properly if you turn cookies off.
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Voluntary correspondence
‍When you submit a help request within one of our products or email us directly with a support question or to ask for help, we keep that correspondence, including your email address, so that we have a history of past correspondence to reference if you reach out in the future.
We also store information you may volunteer, for example, written responses to surveys.  If you agree to a Customer interview, we may ask for your permission to record the conversation for future reference or use.  We will only do so with your express consent.

‍When we access or disclose your information
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To provide products or services you’ve requested.  We use some third-party sub processors to help run our applications and provide the Services to you.  You can find the third-party sub processors we use for ExperienceBuilder in our Security Overview.  
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We may disclose your information at your direction if you integrate a third-party service into your use of our products.
No Arthur Maxwell, Inc. human looks at your content except for limited purposes with your express permission, for example, if an error occurs that stops an automated process from working and requires manual intervention to fix.  These are rare cases, and when they happen we look for root cause solutions as much as possible to avoid them recurring.  We may also access your data if required in order to respond to legal process (see “When required under applicable law” below).
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To exclude you from seeing our ads.  
‍Where permissible by law and if you have an ExperienceBuilder account, we may disclose a one-way hash of your email address with ad companies to exclude you from seeing our ads.
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To help you troubleshoot or squash a software bug, with your permission.
‍If at any point we need to address your content to help you with a support case, we will ask for your consent before proceeding.
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To investigate, prevent, or take action regarding restricted uses.
‍Accessing a customer’s account when investigating potential abuse is a measure of last resort.  We want to protect the privacy and safety of both our customers and the people reporting issues to us, and we do our best to balance those responsibilities throughout the process.  If we discover you are using our products for a restricted purpose, we will take action as necessary, including notifying appropriate authorities were warranted.

To provide account or content services.
Upon your request, we may assign an Arthur Maxwell, Inc. person as a team member on your account in order to render services.  Again, this would be upon your request.
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Aggregated and de-identified data.
‍We may aggregate and/or de-identify information collected through the Services.  We may use de-identified or aggregated data for any purpose, including marketing analytics.
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When required under applicable law.
Arthur Maxwell, Inc. is a U.S. company with its main data infrastructure located in the U.S.Requests for user data.  Our policy is to not respond to government requests for user data unless we are compelled by legal process or in limited circumstances in the event of an emergency request.  However, if U.S. law enforcement authorities have the necessary warrant, criminal subpoena, or court order requiring us to disclose data, we must comply.  Likewise, we will only respond to requests from government authorities outside the U.S. if compelled by the U.S. government.  It is Arthur Maxwell’s  policy to notify affected users before we disclose data unless we are legally prohibited from doing so, and except in some emergency cases.  Similarly, Arthur Maxwell, Inc.s’ policy is to compel with requests to preserve data only if compelled by the U.S. Federal Stored Communications Act, 18 U.S.S. Section 2703 (f), or by a properly served U.S. subpoena fr civil matters.  We do not disclose preserved data unless required by law or compelled by a court order that we choose not to appeal.  Furthermore, unless we receive a proper warrant, court order, or subpoena before the required preservation period expires, we will destroy any preserved copies of customer data at the end of the preservation period.If we are audited by a tax authority, we may be required to disclose billing-related information.  If that happens, we will disclose only the minimum needed, such as billing addresses and tax exemption information.
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Finally, if Arthur Maxwell, Inc. is acquired by or merges with another company we’ll notify you well before any of your personal information is transferred or becomes subject to a different privacy policy.
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Your rights with respect to your information
‍At Arthur Maxwell, Inc. we strive to apply the same data rights to all customers, regardless of their location.  Some of these rights include:

‍Right to Know. You have the right to know what personal information is collected, used, shared or sold.  We outline both the categories and specific bits of data we collect, as well as how they are used, in this privacy policy.

‍Right of Access.  This includes your right to access the personal information we gather about you, and your right to obtain information about the sharing, storage, security and processing of that information.

‍Right to Correction. You have the right to request correction of your personal information.

‍Right to Erasure / “To Be Forgotten”.  This is your right to request, subject to certain limitations under applicable law, that your personal information be erased from our possession and, by extension, from all of our service providers.  Fulfillment of some data deletion request may prevent you from using Arthur Maxwell, Inc. services because our applications may no longer work.  In such cases, a data deletion request may result in closing your account.

‍Right to Complain.  You have the right to make a complaint regarding our handling of your personal information with the appropriate supervisory authority

Right to Restrict Processing. This is your right to request restriction of how and why your personal information is used or processed, including opting out of sale of your personal information. (Again: we never have and never will sell your personal data).

‍Right to Object. You have the right, in certain situations, to object to how or why your personal information is processed.

‍Right to Portability. You have the right to receive the personal information we have about you and the right to transmit it to another party.  If you want to export data from your accounts, you can do so directly by following these instructions.

Right to not be Be Subject to Automated Decision-Making. You have there right to object to and prevent any decision that could have a legal or similarity significant effect on you from being made solely based on automated processes.  This right is limited if the decision is necessary for performance of any contract between you and us, is allowed by applicable law, or is based on your explicit consent.

‍Right to Non-Discrimination. We do not and will not charge you a different amount to use our products, offer you different discounts, or give you lower level of customer service because you have exercised your data privacy rights.  However, the exercise of certain rights may, by virtue of exercising those rights, prevent you from using or Services.
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Many of the rights can be exercised by signing in and updating your account information.  Please note that certain information may be exempt from such request under applicable law.  For example, we need to retain certain information in order to provide our services to you.
In some cases, we also need to take reasonable steps to verify your identity before responding to a request, which may include, at a minimum, depending on the sensitivity of the information you are requesting and the type of request you are making, verifying your name and email address.  If we are unable to verify you, we may be unable to respond to your requests.  If you have questions about exercising these rights or need assistance, please contact us at privacy@ourexperiences.com. If an authorized agent is corresponding on your behalf, we will need written consent with a signature from the account holder before proceeding.
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Depending on applicable law, you may have the right to appeal our decision to deny your request, if applicable.  We will provide information about how to exercise that right in our response denying the request.  You also have the right to lodge a complaint with a supervisor authority.  If you are in the EU or UL, you can contact your data protection authority to file a complaint or learn more about local privacy laws.

How we secure your data
‍Whenever your data are in transit between you and us, everything is encrypted, and sent using HTTPS.
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Any files which you upload to us are stored and are encrypted at rest.  Our application databases are generally not encrypted at rest - the information you add to the applications is active in our databases and subject to the same protection and monitoring as the rest of our systems.

‍What happens when you delete content in your account In ExperienceBuilder®, anything you delete in your product account will become immediately inaccessible and cannot be accessed via the application.  We are not able to retrieve it for you.
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If you choose to cancel your account, your content will become immediately inaccessible the day following the end of your subscription, and should be purged from our systems in full within 60 days.  This applies both for cases when the primary account contact directly cancels and for auto-canceled accounts.  Please refer to our Cancellation Policy for more details.
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Data Retention
‍We keep your information for the time necessary for the purpose for which it is processed.  The length of time for which we retain information depends on the purposes for which we collected and use it and your choices, after which time we may delete and/or aggregate it.  We may also retain and use this information as necessary to comply with our legal obligation, resolve disputes, and enforce our agreements.  Through this policy, we have provided specific retention periods for certain types of information.
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Location of site and data
‍Our products and other web properties are primarily housed in the United States.  If you are located in the European Union, UK or elsewhere outside of the United States, please be aware than any information you provide to use will be transferred to and stored in the United States.  By using our websites or Services and/or providing us with your personal information, you consent to this transfer.
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‍When transferring personal data from the EU
‍The European Data Protection Board (EDPB) has issued guidance that personal data transferred out of the EU must be teated with the same level of protection that is granted under EU privacy law.  UK law provides similar safeguards for UK user data that is transferred out of the UK.  Accordingly, Arthur Maxwell, Inc. has adopted a data processing addendum with Standard Contractual Clauses to help ensure this protection. For a signed copy of Arthur Maxwell Inc.'s DPA email privacy@ourexperiences.com.  
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There are also a few ad hoc cases where EU personal data may be transferred to the U.S. in connection with Arthur Maxwell, Inc. operations, for instance, if an EU user signs up for our newsletter or participates in one of our surveys.  Such transfers are only occasional and data is transferred under 5th Article 49(1)(b) derogation under GDPR and the UK version of GDPR.
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Changes and questions
We may update this policy as needed to comply with relevant regulations and reflect any new practices.  If we make significant changes, we will refresh the data at the top of this page.
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Have any questions, comments, or concerns about this privacy policy, your data, or your rights with respect to your information?  Please get in touch by emailing us at privacy@ourexperiences.com